To position Nigeria as a leading and reliable exporter of high-quality hibiscus flower to global markets.
To support and regulate hibiscus flower exporters in Nigeria by ensuring compliance with international phytosanitary standards, fostering ethical trade, and strengthening access to global markets.
- Ensure strict adherence to approved export and phytosanitary work plans
- Promote quality assurance and biosecurity across the export chain
- Engage regulatory authorities and international partners
- Protect the collective interests of members
- Encourage fair pricing, transparency, and industry sustainability
- Support growth into existing and emerging markets